Cold chain logistics refers to fresh agricultural and sideline products, such as meat and poultry, aquatic products, vegetables and fruits, which are always under low-temperature control after being harvested from the place of origin. This is a special supply chain system that maximizes product quality and safety, reduces waste and prevents contamination. Cold chain logistics also includes pharmaceutical cold storage, chemical reagents, cryogenic transportation and distribution processes.
Background Analysis:
From the point of view of cold chain logistics of fruit and vegetable products, harvesting, storage, packaging, transportation and sales all need the support of cold chain logistics. Nearly 80% of fruits and vegetables in developed countries are transported through cold chain logistics, while the current cold chain circulation rate of fruits and vegetables in China is only about 5%. Data show that the annual loss caused by the circulation of fruit and vegetable products in China accounts for 20% to 30% of the total fruit and vegetable production. In the cold chain logistics of meat products, at present, nearly 90% of the meat transportation and sales in China do not have cold chain protection, in addition to the foreign trade export part, there is still a lot of room for improvement in the future.
Cold chain logistics
How to solve the distribution of the "last mile"
In general, the distribution of fresh products from cold chain logistics to the city has accomplished an important task, but there is still a big gap from door-to-door, which is also a real problem. Large cold chain distribution locomotives cannot travel freely on city roads, and the distribution target is cold storage. There are many reasons why cold stores do not necessarily use vehicles with freshness preservation function when distributing fresh products, and the products are no longer really fresh when they arrive at the store.
How to solve the distribution of the "last mile"
The best way to solve this problem is for consumers to pick up their goods as soon as they arrive. This is also unrealistic. Logistics and delivery times are uncertain, as is the timing of consumer purchases, so how to solve this problem needs to be explored further. While fresh products and cold ice packs are delivered to consumers, this is not a true cold chain home supply. In fact, most customers are still able to understand it. It will depend on how companies guide consumers and how to make it psychologically and rationally understandable is very intellectual.
In the case that the whole process of cold chain delivery cannot be solved, it is very important for merchants to improve their service awareness and refine their services as much as possible, so that customers can enjoy more services and achieve the psychological balance of their expected consumption. For example, the traditional fresh food merchants, basically to the sellers of the marketplace delivery. Fresh food e-commerce can take this into account, integrating the distribution resources of offline merchants to achieve fresh food delivered to the end consumer at a distance. We can see the essence of e-commerce. In addition to product quality, it is more important to service.
Cold chain logistics
How to solve the problem of C-end distribution preservation
It is to do local O2O, but also consider the problem of distribution, distribution should include two aspects, one is fresh, the other is distribution. How do you keep it fresh? The preservation of seafood meat can not be separated from the preservation equipment, the traditional preservation is done by the foam insulation board, which has been used until now, and this method also provides a solution for fresh preservation. Besides, is there a better way to preserve freshness?
How to proceed to solve the C-end freshness distribution management problem
Theoretically, in the future, there will be a suitable distribution of lightweight preservation equipment, which should be considered by high-tech enterprises and cold chain enterprises, such as the kind of car equipped with a family car with DC power supply small refrigerator is a good product, fresh enterprises can try. In addition, fresh food can also consider the plastic sealing, but in the plastic sealing should also consider the issue of freshness, whether the use of vacuum state of the packaging or better insurance materials to packaging, is very meaningful.
In distribution, with the above mentioned freshness technology equipment, distribution development is not no problem, fresh food e-commerce business management can be as mentioned before the integration of different local distribution information resources for their own use, but also through their own distribution service team, or outsourcing distribution to the local distribution logistics, as a way to improve the solution of our country for the C-suite delivery problem.
In the middle there is a business choice, that is, part of the fresh food e-commerce is constantly trying to "food basket" distribution management model. The reason for the development of this logistics and distribution services, because the company's customers and fresh merchants time deployment of social issues, such as goods cold chain logistics to the door but due to the home but the owner is working how to do? Therefore, the need between the two sides can be agreed to set a point, both to put goods and through the pickup, the customer home from work on the way home by the way to buy ingredients to bring home, without delaying the time of both buyers and sellers.
In addition, there is a model mainly for special farming, special technology or ecological breeding of livestock and poultry. It can be transported to designated areas through ordinary logistics and then processed locally, which can ensure the freshness of the ingredients to a greater extent, and the meat processed on the same day can be processed on demand. Warehouses for storing live animals do not need too high conditions and do not use cold chain mainly to save costs on transportation.
