Many enterprises see the huge traffic brought by the short video live carry goods, think this is a good opportunity for the enterprise to do a good job of transformation, have begun to study how to carry goods through the live broadcast to improve product awareness. However, due to the enterprise itself for this work is not very professional, many novices began to carry goods did not reap good results, the effect is too slow. So, how to do a good job live? We can understand through the following novice began to carry goods, must know the three pit avoidance tricks.
1.live with goods do not invite water army
Many enterprises in the beginning to do live with goods, in order to be able to make the live room looks very lively, will ask acquaintances and even the water army into the live room to mobilize the atmosphere, to interact. This practice will in fact give the enterprise later live caused great negative impact, will affect the subsequent conversion of fans and diversion accuracy, the platform can not give the enterprise live recommended more accurate user groups, the loss outweighs the gain, so this point should pay extra attention.
2. live with goods do not fall into the pink circle
Most enterprises will think that only enough fans, in order to do a good job with the business. So in order to obtain a large number of fans, they use a variety of ways to attract users to add powder, but this way it seems to grow the number of fans, the number of people in the live room surge, but in the end can not contribute to the transaction. Therefore, a reasonable approach is to do a good job of the positioning of the enterprise live carry account, and then gradually and gradually attract flow, increase powder.
3. live carry goods do not blindly put
Enterprises do not have access to accurate live carry information and data, do not blindly put, do their own preparatory work, and constantly polished is the basis for enterprises to obtain the effect of live.
Summarized above, for enterprises that want to enhance their brand influence and product sales through live streaming, there will be a lot of gains and help. After all, a live broadcast is the need for many links and processes to jointly carry out, newcomers want to do a good job in the field of live broadcast, the above content is also very important.
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