In today's society, business customers still think that the only way to increase exposure is to place advertisements in outdoor, newspapers and TV stations, which is a big mistake. In the era of rapid development of the Internet, enterprises have their own websites with brand and product introductions, and if the website receives more traffic, the exposure effect is no less than or even better than traditional advertising. Enterprise customers only need to carry out google SEO optimization, you can get unexpected results.
What exactly is google SEO optimization
When it comes to google SEO optimization, some customers may not know much about it, even in the era of social media APP, Google SEO still has its own advantages. Through the optimization of various indicators on the website, to improve the overall score, to bring higher rankings for the website. Google optimization can be divided into onsite and offsite, the main purpose is to make the website more in line with the rules of the search engine, even if you are behind the competition at the beginning, but as long as the maintenance of this rule, the second half of the game you have a chance to catch up.
Google SEO makes customers more accurate
Now various social media APP will be based on the customer's search history for recommendations, but this mode of customer in a passive state, will not bring a high quality of website traffic to improve. On the contrary, google SEO can attract customers to take the initiative to come to the door, as the company only needs to do a good job of product and brand Google SEO optimization, customers will be through the form of search to fully understand the details of the product, and even about the customer's evaluation of the product, these visits are more easily converted into a turnover rate, whether the customer is doing ordinary website display, or B2B, B2C and other forms, Google optimization is obviously is a trusted form of promotion.
Google SEO optimization is cheaper than PPC
Traditional PPC paid advertising, the biggest feature is to spend money after the immediate results, but when stopped, the attention will be greatly reduced, and the traffic is relatively single. Although google SEO optimization is not immediately effective, it takes a certain amount of time and effort in the above, the cost of investment may seem higher, but once the ranking is improved, the later do a good job of updating and maintenance will be able to maintain the ranking. So, from a long-term perspective, google SEO optimization is actually cheaper than PPC. Of course, if companies have enough budget, they can carry out SEO and PPC at the same time, so that the gap in traffic in the early stage can be effectively supplemented, and the later stage can rely on SEO to save money.
